You may think you know what is the best for user experience and conversion on your mobile applications. The thing is, you are probably wrong.
You may think, a new shiny register form with less fields will definitely increase your conversion rate. That may not be the case always.
The only way to be sure is proving it with data. A/B Tests a.k.a split tests are crucial for reaching the best versions of your mobile applications. You need to test, fix and iterate.
A/B Testing is looking to your product from user’s perspective, A/B Testing is letting your users talk about your product without actually talking. Their feedback is the magic that will do the fine tuning on your product.
AppTunnel gives you the perfect platform for creating a/b tests on your mobile applications, use it wisely and always be testing.